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Cookie Policy

Last updated: Dec 15, 2025

Welcome to PCB Store (“Company,” “we,” “us,” or “our”). This Cookie Policy explains how we use cookies and similar tracking technologies on our website — https://pcbstore.com.bd/ (the “Website”). It outlines what cookies are, how they work, why we use them, and how you can control their use.

At PCB Store, your privacy and browsing experience are important to us. As a leading e-commerce retailer for consumer electronics and computer hardware in Bangladesh, we are committed to being transparent about the data we collect and how it helps us serve you better — from improving website performance to offering personalized product recommendations and smoother checkout experiences.

This Cookie Policy should be read alongside our Privacy Policy and Terms & Conditions, which together explain how we handle your personal information and protect your rights.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help websites recognize your device and remember certain information about your preferences, actions, and past visits.

Cookies are a standard technology used across most online platforms to improve functionality, analyze performance, enhance security, and deliver personalized content or advertisements.

When you visit our Website, cookies may be placed on your device either by PCB Store (known as “first-party cookies”) or by external services we partner with (known as “third-party cookies”). These third-party cookies enable additional features such as analytics, social media integrations, and targeted advertising.

2. Why We Use Cookies

PCB Store uses cookies for multiple purposes — each designed to make your online shopping experience faster, safer, and more personalized.

Below are the main reasons we use cookies:

  • Essential Website Functionality: These cookies are necessary for the Website to function properly — they enable features like page navigation, shopping cart access, secure login, and checkout. Without these cookies, the Website may not perform as expected.
  • Performance & Analytics: To understand how visitors interact with our Website, we use cookies from analytics providers such as Google Analytics. These help us measure page performance, identify loading issues, and improve content based on user behavior.
  • Personalization & Preference Storage: Cookies help us remember your choices (like language, currency, or preferred product categories), so we can make your next visit smoother and more relevant.
  • Advertising & Remarketing: With your consent, we use cookies to show you personalized ads on Google, Facebook, and other platforms. For example, if you viewed a laptop or graphics card, we may show related offers later — always in compliance with advertising and privacy laws.
  • Security & Fraud Prevention: Cookies help us detect and prevent suspicious activity or fraud, protecting your personal data and purchase history.
  • Social Media Integration: We may use social media plug-ins (e.g., Facebook Pixel, YouTube, TikTok) that use cookies to let you share products or content easily.

3. Types of Cookies We Use

To give you full transparency, below is a breakdown of the categories of cookies used on pcbstore.com.bd and what they do:

a. Strictly Necessary Cookies

These are essential to the core functionality of our Website. Without them, features such as shopping carts, secure areas, and payment gateways may not operate correctly.

Examples include:

  • Maintaining your login session
  • Keeping items saved in your cart
  • Processing secure payments through SSL connections

These cookies do not collect any personal data and do not require your consent.

b. Performance & Analytics Cookies

These cookies help us understand how users interact with our Website by collecting anonymized data such as:

  • Page load times
  • Traffic sources (e.g., organic search, social media, direct visits)
  • Most viewed pages or products
  • Technical errors or broken links

We primarily use Google Analytics and Meta (Facebook) Analytics for these purposes. The insights gathered allow us to improve our platform’s user experience, optimize speed, and better serve your interests.

You can learn more about Google Analytics cookies here.

c. Functionality Cookies

Functionality cookies remember your preferences to deliver a customized browsing experience. For example:

  • Saving your region and preferred currency
  • Remembering login credentials (optional “Keep me signed in” feature)
  • Maintaining product comparison lists or wishlists

These cookies are optional but improve usability and convenience. Declining them may affect certain personalized features.

d. Advertising & Targeting Cookies

Advertising cookies track your browsing activity across websites to display more relevant ads based on your interests.

PCB Store uses these to promote the latest electronics deals, discounts, and new arrivals that match your browsing patterns.

We work with advertising partners like:

  • Google Ads & DoubleClick
  • Facebook Pixel
  • TikTok Ads
  • YouTube Embedded Content

These cookies also help measure campaign effectiveness — for example, how many users saw or clicked on an ad and later made a purchase.

You can manage or opt-out of interest-based advertising through:

e. Security Cookies

These cookies help detect malicious activity and protect your account. They are used to:

  • Identify repeated failed login attempts
  • Detect fraudulent transactions
  • Ensure HTTPS encryption integrity

These cookies are strictly used for security purposes and are essential for protecting both PCB Store and our customers.

4. Understanding First-Party vs. Third-Party Cookies

First-party cookies are placed directly by PCB Store to support the website’s performance, navigation, and core services.

Third-party cookies are created by other domains (such as analytics or advertising networks) that provide features on our site.

For example, when you watch a YouTube product review embedded on our site, YouTube may place a cookie on your device to remember your preferences or track engagement.

5. Duration of Cookies

Cookies may either be:

  • Session Cookies: Temporary cookies deleted when you close your browser. They help maintain navigation and login sessions.
  • Persistent Cookies: Stored on your device for a specific period or until you delete them manually. They help us remember your preferences for future visits.

Most persistent cookies used by PCB Store expire within 1 to 30 days, depending on their purpose and provider.

6. Benefits of Allowing Cookies

Allowing cookies provides several advantages for your browsing experience:

  • Faster website loading and smoother checkout
  • Remembered preferences and saved cart items
  • More accurate product recommendations
  • Exclusive offers and personalized content
  • Improved security and fraud detection

By enabling cookies, you allow us to continually improve your shopping experience while maintaining your privacy and safety.

7. How You Can Control or Delete Cookies

At PCB Store, we believe that you should always have full control over your data.

You can manage, accept, or reject cookies in several ways depending on your device and browser preferences.

a. Cookie Consent Manager

When you first visit our website, you’ll see a Cookie Consent Banner.

This allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize preferences for analytics, advertising, or functionality cookies

You can change your cookie preferences anytime by clicking the “Cookie Settings” link in the website footer or revisiting the banner.

Note: Essential cookies, required for core website functionality (e.g., shopping cart, checkout, payment security), cannot be disabled.

b. Managing Cookies Through Your Browser

You can also adjust your cookie settings directly in your browser.

Below are helpful links for the most popular browsers:

By clearing or blocking cookies, you can prevent certain tracking.

However, please note that rejecting or deleting cookies may affect key features such as:

  • Logging into your account
  • Saving items to your shopping cart
  • Remembering login sessions or preferences

c. Opting Out of Targeted Advertising

You can opt out of personalized advertising provided by major networks using the following links:

Opting out will not remove all ads — you’ll still see general ads that are not based on your browsing interests.

8. Use of Cookies for Advertising and Remarketing

As part of our digital marketing strategy, PCB Store uses cookies to display relevant ads to users based on their browsing interests.

We collaborate with trusted advertising platforms such as:

  • Google Ads & Display Network
  • Facebook (Meta) Ads
  • TikTok Ads
  • YouTube
  • Bing Ads

These networks use anonymous identifiers to:

  • Deliver ads about the latest gadgets and offers
  • Prevent repetitive ad displays
  • Track conversions and campaign success metrics
  • Understand customer behavior across devices

All advertising partners comply with international data protection standards, and you can opt out anytime using their privacy settings.

Transparency note: PCB Store does not sell personal data. Any tracking is strictly for service improvement and marketing optimization under lawful consent.

9. Your Data Privacy Rights

Even though cookies are small data tools, they can relate to your personal information when combined with other identifiers.

To uphold your rights, PCB Store supports the following principles under both Bangladesh’s evolving Data Protection framework and global privacy standards (GDPR, CCPA).

You have the right to:

  • Access – Request details about the data collected through cookies.
  • Rectify – Request corrections if any associated data is inaccurate.
  • Withdraw Consent – Disable or delete cookies anytime.
  • Delete – Request removal of personal data collected via non-essential cookies.
  • Complain – Contact our Data Protection Officer (DPO) or relevant authority if you believe your privacy rights are violated.

To exercise these rights, please email us at [email protected] with the subject line “Cookie Data Request.”

We’ll respond within a reasonable time frame as per applicable regulations.

10. Data Security and International Transfers

PCB Store uses encrypted connections (HTTPS/SSL) and industry-standard security measures to ensure that cookie data and personal information remain safe.

Some third-party providers, such as Google or Meta, may store or process data outside Bangladesh — usually in the European Union (EU) or the United States.

Whenever such transfers occur, we rely on:

  • Standard Contractual Clauses (SCCs) approved by the EU, or
  • Equivalent safeguards under applicable privacy frameworks.

These measures ensure that your information is treated with the same level of protection regardless of where it’s processed.

11. Data Retention Policy for Cookies

Each cookie on our Website has its own lifespan.

  • Session Cookies are deleted automatically when you close your browser.
  • Persistent Cookies remain on your device for up to 24 months, unless removed earlier.

We periodically review our cookies and delete outdated or unnecessary ones.

Any analytical data collected is aggregated and anonymized before being stored for trend analysis.

12. Legal Compliance

PCB Store operates in accordance with:

  • The Bangladesh Digital Security Act and the proposed Personal Data Protection Act (PDPA)
  • The EU General Data Protection Regulation (GDPR) (for international users)
  • Industry best practices for transparency and ethical data use

We never use cookies to collect sensitive information such as financial data, passwords, or identity documents.

Our aim is to respect every visitor’s privacy while ensuring smooth and secure e-commerce functionality.

13. Updates to This Cookie Policy

We may revise this Cookie Policy occasionally to reflect:

  • Changes in our cookie usage or analytics tools
  • Updates in privacy legislation or global compliance frameworks
  • Improvements to our user experience or technology stack

When changes are made, we’ll:

  • Update the “Last Updated” date at the top of this page
  • Notify users through a banner or email if the changes are significant

We encourage you to check this page periodically to stay informed.

14. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or how PCB Store uses cookies, please contact us at:

We value your trust and strive to be fully transparent about how we use cookies and related technologies to enhance your shopping experience.